No agency or website owner would comfortably tolerate the idea of a slow website. If you are really serious about moving your online business to a higher level, you have to do everything you can to ensure that your website loads fast enough. The effect of a slow website is not only felt by others or prospective visitors to your business or blog site. You have, obviously, been a victim of a slow website loading.

How does it feel to wait for a website to load? If you are like some of us, the most likely move then is to move to the next website that will provide you with what you are looking for. Remember that your WordPress website, like any other type, can easily slow down and cost you lots of revenue if it is left unattended for long.

Common Complaint

SmartWPSite is a WordPress maintenance and software developer. We have been on the scene for a significant period. Our experience reveals that the problem of websites slowing down is neither new nor unique to WordPress.

However, we have custom solutions for WordPress websites that need some fixing or just tweaking to make them fast enough for today’s business world. A lot of customers raise issues surrounding the slow loading of their sites. Indeed, most of them are concerned about the speed at which they are losing out in business. It is indeed, an urgent reason why you should fix your WordPress website if it is running slow.

Why You Should Seek a Solution Fast

As WordPress maintenance firm, we strongly recommend that if your website is running slow, you better stop right where you are and start looking for the fastest way to fix it. It is urgent. The first and rather obvious reason that should make you fix your WordPress website speed is that the slow loading is making customers run away in hordes. When customers avoid your website or practically leave for good, there is only one implication; they are running away with their money; your money.

You are not going to convert any sales from that lot. It is like a spilled raindrop. It has splashed in the sand and there is no way to recollect it. An even more painful truth is that whoever is running away from your website is going to the competitor’s website. Indeed, just like we alluded in the introduction, you would do exactly what your would-be customers are doing right now. You do not have the time to wait for websites to load forever.

Reliable data from the players on speed-related platforms, i.e. Google and Bing indicates that the number of clicks made on the various websites is greatly affected by the speed of loading. In turn, the reduced clicks have also influenced the conversions to sales significantly.

This kind of data is not a secret. It can be accessed through Google Analytics among other tools. The good news is that it does not take rocket science for you to readjust your website speeds to desirable levels. You can use a DIY approach and increase the loading speed of your WordPress website by a whole 4.8%.

Another serious effect of a slow loading website is that Google, being a central player in the search engine actions is averse to sites that load too slowly. In fact, it is best to work on the loading speed of your website before you begin to worry about the rankings. Work on the loading speed first because investing in ranking antics won’t help before your website learns how to load fast. If it does not load, it won’t be ranked at all.

Free Flowing Traffic

Bing and Google love to work with websites that load fast. Once your website loads quickly, you are likely to enjoy free-flowing traffic. It is a fact that you are likely to make more money from organic traffic online than other sources. An optimized website invites many visitors. A great number of such visitors will easily be converted to purchasing clients.

The Step By Step Quick Fix

You firstly need to know how to even know that your website is loading way too slowly for search engines. Therefore, you must run a diagnosis of the problem. Ideally, the process of diagnosing is a rather trial and error one. Besides, it is hard to tell how soon you can actually successfully fix the slow loading problem, particularly for WordPress websites.

Having looked at the dynamics and the real aspects of fixing slow running websites, it is time to have a look at the possible causes of the problem and the steps you should make

1.Eliminate the possibility of a slow internet connection

It sounds rather speculative but it really helps to check the internet connection speed of your website. This is something any non-technical entity can do. Indeed, you can do it yourself wherever you are. You can conduct a Pingdom test or run a GT Metrix plugin. WordPress uses the two tools most frequently to monitor and analyze speed issues with websites.

While the two can be used for the same issue, it is best to deploy each at a time. The process is simple enough. You only need to enter the URL address of your site and wait for the analysis. The advantage of using the tools mentioned is that they both not only diagnose the problem but give you workable suggestions on how to fix it.

The first and obvious point you should be concerned with is the Grade, Performance and Load times reflected.

  1. In interpreting the meaning of the performance analysis, if your load time indicates anything from an A to a B, then it means that your site is loading reasonably fast.
  2. Load Time: check and make sure that the load time reads anything below 1.5 seconds. If the figure exceeds 1.5, then you have a problem on your hands. You need to fix the loading speed, fast.
  3. Insights for performance: The recommendation given here is useful for refining your WordPress website speed. It is usually information you can follow if you take your time and remain patient. If the suggestions sound a little too technical for your taste, check out any WordPress consultant including SmartWPSite for assistance.

Enhancing WordPress Loading Speed with GMetrix

The two provide users with two scores that measure performance, i.e. YSlow score and PageSpeed. The duo helps you to detect the speed of your WordPress site.

What Next?

If you have confirmed that your website is, indeed, running slow, it is time to start fixing it. Some of the likely causes of your site running slow include

2.Too many plugins installed

While it is a great idea to use WordPress Plugins, you should also apply due diligence in choosing the ones to install. You do not have to install all the possible plugins on your website. If you do, your website speed loading speed is likely to be compromised. Only install the plugins that your website and business needs. Indeed, there are a lot of plugins that replicate functions. In such cases, make sure that you choose the one that works best for you and the objective of your business.

You can tell when there are too many plugins on your website and when they are the ones responsible for slowing down your website. One of the easy ways to do it is by deactivating a plugin one at a time and trying to load the site again or doing the speed test mentioned above. As we mentioned earlier, patience is of the essence in this process of making your website run optimally fast. Be sure to find an alternative tool once you identify the plugin that is slowing you down.

3. A WordPress theme that is poorly coded

If your WordPress theme is designed or poorly coded, you are also likely to run into the problem of your website running slowly. Figures show that over 10% of all WordPress websites run slowly because of either poor coding of themes or because they are not optimized. Well, you have likely cringed at the damning report on themes, now that a lot of people love to use free themes. Most of the freely available themes are not the best thing for your WordPress site.

It is best to go for themes with updates or better still, optimized business themes from online vendors. Our surveys show that it will cost you between $60 and $120 to get a polished theme that will work with your website and serve your business interests.

Developer Supported Themes

We recommend that when choosing themes for your website, you need to go for themes that come with support from their developers. In fact, the support element is a great one to leverage your choice when shopping for themes. Another twist in choosing themes has to do with custom features.

Experience shows that themes that come with a host of custom features cause a lot of trouble. A simple but optimized theme will suffice for your WordPress website. Once you have identified your theme, it will help to settle for a plugin that will go with the functionality of your choice.

4.JavaScript Minification, CSS and HTML

You must minify the HTML of your website if you are optimizing your website. In case you do not even know whether your site has been minified, you need to ask whether it has been done on your theme. There are many experts available for hire online. Well, we should have started with definitions.

Minification means thrashing out lines of coding that are unnecessary, the white gaps on your JavaScript and CSS. Luckily for you, Google has also intervened with advice on the tools that you can use to do this on your own. The need for minifying cannot be overemphasized.

Indeed, website speed improvement of up to twice the earlier pace has been recorded with only the minification action. However, you should be cautious not to think that this will suffice in every case.

5.Bloated Database

In case you have been operating your site for a while, there is a chance that you have switched themes severally. You could also have downloaded and installed themes and decided to uninstall them again. You could have received many comments, posts and or created pages for your website.

You may not have known but these actions that we all take on even our computers cause bloating because, a lot of the remnants of the software, tools, and programs we install and uninstall bloat the space around the computers working space, and in this case your website. Wash out the bloat from your site by optimizing your database.

You can achieve this end manually if you have the technical know-how of the workings of your site. Even if you are not well posted about the same, you are lucky because WP-Optimize is a free WordPress tool that helps you to optimize your website easily.

6.Images that are poorly optimized

Poorly optimized images also cause your website to slow down. The more the unoptimized images in your content, the slower your WordPress site will be. Use WP-Smushlt to optimize your images. Be sure to only load the images that help to convert.

7.Trackbacks, Pingbacks, and Unnecessary Redirects

Carry out the cleansing of the pages you have deleted and make sure that visitors are not directed there. It is a bad idea for visitors to land on deleted URLs on your site. Trying to fetch a nonexistent page takes more resources and time.

8.Gzip Compression, Caching and Content Delivery

CDN stands for Content Delivery Network. It helps your site to load faster. It focuses on the location of most of the visitors on your website. It works similarly as Key CDN and Cloudflare.

9.Outdated Installation of WordPress or PHP versions

The need to update your WordPress website algorithms cannot be overemphasized. In fact, if you are on a PHP that was designed earlier than the PHP 7, you better seek and update. Outdated PHPs cause incompatibility errors and significantly slow downloading speed s as a result. They are unsupported versions that fail to work in congruence with the latest technology developments

10.Slow Server Hosting

If you have tried all the above tips and you still find your website slow, it is probably time to upgrade your hardware. The process is much easier if you are on a VPS or server that is dedicated. You could also request your host to accord you more resources on the server. One of the recommended hosting service providers is WPEngine. There is also Kinsta to check out.


While we hope that the above tips will help you fix the speed issues you may be experiencing with your WordPress server, we understand that you might run into a dead road. SmartWPSite service is available 24/7 365 for all your WordPress maintenance needs and more. If you ever get in touch with us, chances are high that issues of hackers, malware attacks, and slow running websites will slip into oblivion for you.